New Thai airline recruits ‘third-sex’ flight attendants

I saw this and it made me smile...Is this niche marketing?

The Articlle can be found at:

http://news.nationalpost.com/2011/01/28/new-thai-airline-recruits-third-...

PC Air, a newly formed Thai airline, is recruiting trangendered flight attendants, and over 100 members of the “third-sex” applied for jobs this week, reports the Telegraph.

Thailand is one of the biggest transgendered hot-spots in the world, so the number of people who applied for the position wasn’t surprising to the airline officials.

The owner of the airline looks at this as his opportunity to give the “third-sex” a new career choice. And he hopes that other airlines will follow his lead:

“I think these people can have many careers,” he said to the Telegraph, “not just in the entertainment business – and many of them have a dream to be an air hostess. I just made their dream come true. Our society has changed. It’s evolution. I’m a pioneer and I’m sure there will be other organisations following my idea.”
Out of the 100 applicants, three were chosen for positions, while 17 men and 10 women were hired as well.

Read more: http://news.nationalpost.com/2011/01/28/new-thai-airline-recruits-third-...